The “Minecraft: Story Mode Live” event: A bridge to IRLįor “Minecraft: Story Mode,” Telltale decided to hold the world’s largest “Let’s Play” and live stream it to YouTube. Recently, this meant having video game release parties that mimicked different aspects of a game’s story. Aside from the obvious result of building a company’s community or customer base, this simultaneously makes players feel unique and appreciated. Aside from normal marketing tactics (print, trailers, and online forums), savvy gaming companies have been developing ways to take their marketing a step further. In terms of marketing, players want to feel like they’re melded with the world of the game IRL (in real life). Players expect to be captivated at every level - including marketing - because their attention is constantly shifting. Interaction in video games extends beyond just the player and the machine. Telltale’s community forum for Minecraft: Story Mode Engaging Gamers in VR and IRL (In Real Life) For this reason, about 90% of our writing is on sticky notes and white boards, until production starts hands on in the game engine.” “ Our process is unique because it is so story heavy but is responsive to our audience and current events when applicable. How our stories unfold is always driven by criticism from audience, both positive and negative,” says Job. “This means we can start incorporating feedback from the players immediately. If some element of a title’s story or gameplay doesn’t land in an initial episode, it potentially allows room for modification during development. This allows Telltale to use their customers as a kind of instant focus group. Live User Feedback and iterative Development Their titles so far are licensed and have covered shows ranging from The Walking Dead to Game of Thrones to Back to the Future. Depending on audience reception, some of the games have gone on to have multiple seasons. It’s also pretty surreal to make games that can be played either on a console or phone or in a theater on an 80 foot screen.” “It’s great to work in a medium that can usher in such a big audience, both new and old. “ Telltale’s goal has been to reference or translate cinema into a playable narrative,” says Job Stauffer, Head of Creative Communications for Telltale, in a Skype interview with Motionographer. Instead of releasing games once a year, their distribution mode is seasonal, releasing on average five episodes per season, with a month or so between each - all self-published on multiple platforms. Telltale has an interesting model as an independent gaming company. One of them even received a tribute in Minecraft after his far too early death.Fending off zombies, a classic Minecraft trope Developing self-published, licensed games for multiple platforms The game is also often played by content creators. Recently a new Minecraft game was unveiled. Minecraft still popularĪlthough Minecraft is now quite old, the popularity of the game has declined little. Other blockchain technologies are also not being used for the time being, although Mojang says it will keep an eye on whether there will ever be an application of blockchain that is useful for the game. Minecraft wants inclusivity in the game and NFTs create exclusivity, so Mojang prohibits the use of NFTs. Mojang wants all players to have the same experience, the company says in a blog post.Īlso read: ‘Jason Momoa will play a leading role in Minecraft movie’īut the same experience for all players and artificial scarcity of certain items don’t go together. From now on it is not allowed to link NFTs to, for example, Minecraft skins, or to process NFTs in a Minecraft server in any other way. Yet publishers such as Square Enix and Ubisoft have introduced all kinds of NFT plans.īut if it’s up to Mojang, that’s never going to happen in Minecraft. The concept has been controversial ever since it gained some notoriety because of artificial scarcity and speculation about the value of NFTs. But Mojang, the company behind Minecraft, wants nothing to do with NFTs.Īn NFT (Non-Fungible Token) is a property that can be linked to a digital item to make it unique or to prove it is genuine. Many game publishers have plans to use this technology in games. There has been a lot of buzz about NFTs for a while now.
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